The Power of Books and the Code 3 AV Book club

The Power of Books and the Code 3 AV Book Club

At Code 3 AV, we build world class audiovisual systems, but first we build leaders. One of the core values of Code 3 AV is Education. As Harry Truman once said – Not all readers are leaders, but all leaders are readers. Discover the power of these books then contact Code3AV for your AV needs.


Always Learning, Always Teaching

There are a handful of books that have defined my career and helped us define our company culture and values. Most of these books were recommended to me by mentors and colleagues over the years. I have been lucky throughout my career to work with several men and women who took the time to share their wisdom and resources with me, and I have tried to pass that habit along to my coworkers here at Code 3 AV. We are always learning and always teaching. We are generous with our knowledge.


Be A Leader

Leaders understand the value of reading as a tool for continuous learning, broadening perspectives, improving communication skills, and enhancing critical thinking. By embracing reading, leaders can expand their knowledge, improve their leadership capabilities, and inspire those around them to strive for personal and professional growth. Books ignite creativity and imagination. For employees in the audiovisual industry, reading books can help them think outside the box, explore new concepts, and develop fresh ideas for their projects and teams. Reading encourages intellectual curiosity, enabling new leaders to seek out alternative viewpoints and challenge their own assumptions.

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Book Club Rules

To encourage and inspire more reading at Code 3 AV, I created the Code 3 AV book club. I wanted to inspire my teammates to read the books that have had the most impact on my career and the development of our company values and culture. How did I do it? I released the list of books and set up a few rules.

Code 3 AV Book Club Rules:

  1. Do not talk about book club. (just kidding!)

  1. I will buy the book or audiobook for you.

  1. You must read or listen to the book on your own time.

  1. Once complete, submit an email with a short synopsis of the book along with three things that you will do differently now after having read the book.

  1. You will receive a permanent .25/hr raise for each report turned in.

  1. This can be done 4 times / year.


Inspiring Opportunity

This gives each employee an opportunity for an additional $1/hr raise each year that they can pursue whenever they like. I’ve already had 6 reports turned in this first month, which I find exciting. When they turn in a report, I ask them a couple of questions, and It helps keep the content fresh for me as well. It’s money well spent. These are the books that made me who I am and made Code 3 AV the company it is today.

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Book Club Books List

What would it be worth to have your entire company directly influenced by the authors who influenced you? I can’t wait to find out. Here is my list of books for our book club. What books would you add? Which books have shaped your career?

Book Club Books:

  • The 360 Degree Leader - John Maxwell

  • Duct Tape Marketing - John Jantsch

  • Traction - Gino Wickman

  • Profit First - Mike Michalowicz

  • Critical Accountability - Gary Peterson

  • Love Does & Everybody, Always - Bob Goff

  • The Five Dysfunctions of a Team - Patrick Lencioni

  • Atomic Habits – James Clear

  • Change Your Questions, Change Your Life – Marilee Adams

Unlock the power of reading at your company – start a book club today!

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